Online presence – where and how?

The internet is our most important arena for communication and marketing, and is a quickly growing marketplace for trading goods and services. This means that everyone with something to offer needs to have a high awareness on how they shape their online identity.

There are many ways to maintain an online presence, ranging from running your own website to using only free tools and services. There is also a whole jungle of social media to consider. To be perceived as a professional actor that people will trust, it is important to be conscious of where you choose to be online. We have looked into the ways your choice of channel and content profile will influence the identity you create for yourself and for your business.

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Last updated 5 February 2019