Domain names under .no also attract private individuals

Kari (females) and in particular Ola (males) are registering more domain names now that .no is available for private use. The vast majority plan to use the domain for a website or a blog, or they are going to use it for email.

The topic for this survey is private domain name registrations carried out after .no was opened for private individuals in June 2014. The aim of the survey is to get knowledge on the background for people’s registrations and how they plan to use their domain, so that we can optimize our services and communication to fit the needs of the customers. Out of a population of 4,000, just under 2,000 (48 per cent) submitted their answers to the survey. The survey was carried out by Norfakta in September 2014.

Took the opportunity when possible

The dominating reasons that people had got themselves a domain name, was that they wanted a private domain name under .no and registered when this became possible, or they took the opportunity when they found an attractive domain name that was available. Two in ten state that the major reason was to register a domain name to prevent others from taking it. Less than ten per cent state transfer from a company to themselves personally the most important reason for the registration.

Common comments to this question are that they wanted a permanent email address which they can control themselves, they wanted to register a family name, or they needed a domain name for a choir, a band or other hobby activities. Some people said that they already had a domain name under .com or .net and wanted the same name under .no.

The findings show that many people have found it attractive to register a Norwegian domain name when .no was made available for private individuals. Many people have realized that a domain name is unique, and that they must take the opportunity when they find an attractive domain name which is still available. The results also tell that people are concious about the fact that a domain name is stable, independent of providers and services coming and disappearing.

Website and email most important

Almost a half of the respondents primarily plan to use the domain name for a website or a blog, while one in three are mainly going to use it for email. Less than 20 per cent are going to use the domain name for a business they plan to establish. Only a few plan to sell the domain name.

Skewed distribution among individual holders

The survey shows that the population of holders is distributed extremely skewed compared to the population in total, both with regard to gender, age and geography:

  • Nine in ten holders are men.
  • Four in ten are in the age group 30–44 years, and furthermore three in ten are in the group 45–59 years. Those below 30 years and og above 60 years are too low represented compared to the age distribution in the population in total.
  • Almost four in ten holders live in Oslo or in Akershus (the county closest to Oslo), a share which is almost two times the corresponding share in the population in total. Other parts of the country are correspondingly low represented.

A vast majority – three in four – has registered one domain name, while 15 per cent has registered two. Very few have filled their quota of five domain names.

Interesting and relevant findings

The suvery draws a picture of the typical private domain name holder as a man in his best age living in the central parts of Østlandet (the area around Oslo). He wanted to get himself a Norwegian domain name directly under .no, and took the opportunity when he could. He has registered one domain name, and plan most probably to etablish a website, use it for email, or both.

Only one in ten holders are women. Their views and attitudes correspond to those in the male group, with some significant exceptions: Women tend more often than men to register a domain name to prevent someone else to take it, and because they plan to establish a business or start a blog. An evidently lower share among women than among men is going to use the domain name for email.

The findings show that we still have a job to do to communicate how a domain name can be useful for private individuals. It is crucial to reach women, who are evidently lower represented than men as domain name holders so far. It is also important to target our communication towards the age groups below 30 and above 60 years, and to reach people living outside the most populated areas around the capital.

Last updated 2015 or before