We frequently see that a company chooses its name without having secured the proper domain name beforehand. Then they find out that the domain name is already registered by someone else. The start-up company may think that it will be easy to get it anyway, but this is not always the case. And if they do get the chance, it can be expensive to buy it. They may then be left with a domain name which is less optimal, i.e. less intuitive and user-friendly for its web based services.
Our advice to all who plan a new name is very simple: Keep the cards close to your chest until the domain name is registered. Once the domain name is secured, you can register the company in the Brønnøysund register centre (Norwegian chamber of commerce) and tell the world about your plans.
More about names and the registration process: https://www.norid.no/en/nytt-domenenavn/grunder/